There’s a new feature in your account! 🎁
Instagram is consistently lauded as the top destination for discovering new and exciting content. But it when it comes to gaining meaningful insight into the why of successful, viral posts, many users may sometimes feel lost in the shuffle (or is that swipe?)
But fear not! We’re exciting to announce a new feature for Instagram called Follower Insights.
— Saif Ajani (@saif_ajani) January 30, 2017
At Keyhole, we know that diversity is our strength — it is reflected in both our amazing team, and the country we proudly call home. That is why our co-founders Saif Ajani and Minaz Abdulla are committed to matching donations of up to $5,000 to the American Civil Liberties Union. The ACLU is a non-profit organization committed “to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States.”
Join us in standing up for what is right. 🇨🇦 🇺🇸
Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights.
A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.
The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.
To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.
Comparing the Numbers
Let’s take a look at real Twitter data for the two hashtags.
We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.
Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.
2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike. To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)
Influencer Marketing is a form of marketing where the focus is placed on key individuals who can influence the buying decisions of the target market.
A 2010 study by the McKinsey Quarterly team found that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.” This positive impact seems to be lasting – the same study found that customers acquired through word-of-mouth had a 37 percent higher retention rate.
Although this study focused on word-of-mouth marketing, there are many parallels between influencer marketing and word of mouth. Your brand’s advocates review and promote the products or services you offer, which becomes a form of a direct recommendation.
There is one universal language that people from all over the world can understand.
No, it’s not English. And no, don’t get cheesy — it’s not love either. What we’re talking about here is not the language that you hear or speak, but the language you see and interpret emotionally: The language of pictures and images.
Encouraging attendee activity on social media is typically is a measure of an event’s success, but it can be difficult to ensure guests log on and post.
Content Marketing World 2016 exemplifies how to encourage Twitter activity from guests, speakers and influencers.