How to Create and Run a Successful Twitter Chat [Madalyn Sklar Interview]

Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.

A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).

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The Top 20 Facebook Analytics Tools for Marketers

A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

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10 Facebook Metrics for Brands and Businesses to Prioritize [+ Tips to Grow Them!]

As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.

To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.

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How to Build and Market Brands from the Ground Up [Ed Leake Interview]

He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.

The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.

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How to Grow Your Following Using Trending Twitter Hashtags

Twitter’s trends list catches the eyes of most users, making many social media marketers think: “How can I use these trending hashtags to my advantage?”

They generally require fast action, but there are audience-building strategies you can use when new or relevant trends pop up.

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How to Use Social Media to Affect SEO

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.

But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.

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25 Tips for Social CRM Success

Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.

As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.

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The Social Media Proposal Template [Free Download]

Quickly submitting a detailed social media proposal can be a deciding factor in whether a potential client signs with you or a competitor.

Using proposal templates is common for agencies and freelancers, but many are designed solely with a fast turnaround in mind.

Download our free social media proposal template to help develop a thorough, goal-oriented plan with more ease and speed.

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15 Social Media Branding Strategies to Capture and Retain Your Target Audience

As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.

Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.

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The Top 20 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

A range of Instagram web apps compete for the same market, forcing community managers and digital marketers to decide between similar products.

Overlapping prices and features can make it a chore to choose. But different levels of effectiveness and user experience — as well as foci ranging from analysis to monitoring — can simplify the decision.

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